Safety First, Luxury Always

We've been in business for 18 years.  Since 2006, we've sent over 58,000+ travelers on amazing African safaris and they have all returned safely home. We are an African-based company and our travel advisors have all lived in Africa and experienced many of our safaris first-hand.

We understand that the thrill of adventure is best enjoyed with peace of mind, which is why we are committed to ensuring that every aspect of your safari experience is both spectacular and secure. From partnering with trusted suppliers and using only the highest quality equipment to providing luxury safaris with private guides trained in the latest safety protocols, we make your security our top priority. Whether you choose to soar above the savannah in our modern aircraft or traverse the landscape in our new safari vehicles, you can rest assured that safety leads the way at Experience the majestic beauty of Africa with us, where safety first meets luxury—always.

Itineraries Optimised for Seamless Luxury

We prioritize your comfort and safety by carefully planning every detail of your itinerary. For example, although it's often possible to drive drive to the private game reserves, we'll always rather recommend a short flight instead to ensure a swift and relaxing journey. This approach minimizes travel fatigue and maximizes your enjoyment and security, allowing you to start your safari experience refreshed and stress-free. We tailor each itinerary to provide the utmost in luxury, safety, and personal comfort, ensuring peace of mind for our discerning clients.

Trusted Suppliers

These relationships guarantee well-maintained vehicles, experienced guides, secure accommodations, and rigorous emergency protocols.’s commitment to using only reputable suppliers means that every aspect of the safari—from the vehicles that navigate the rugged terrains to the food prepared in remote locations—meets the highest standards of safety and quality. This meticulous attention to detail ensures that guests can enjoy a luxurious and worry-free adventure in the wild.

Travel Insurance

Thanks to our privileged relationship with a leading insurer, we can include comprehensive coverage directly in your booking process. This seamless integration means handles all the details to get it in place, ensuring you're prepared for unexpected events like trip cancellations, medical emergencies, or baggage losses. Opting for this insurance through us not only secures your trip but also simplifies your preparations, allowing you to focus on anticipating the luxurious safari experience ahead.

Always Availabe 24/7

Our dedicated travel consultants are available around the clock to assist you with any needs or concerns that may arise during your journey. Whether you require assistance with itinerary adjustments, have questions about local customs and regulations, or need support in unexpected situations, our team is just a call away. They are meticulously trained and deeply knowledgeable about all aspects of safari travel, ensuring that you can immerse yourself in the beauty and excitement of the wilderness with absolute confidence in your safety.

Expert Guides

Our expert guides are highly trained in animal behavior and safety protocols, ensuring that your wildlife experiences are not only thrilling but also secure. We conduct our safaris in small groups to maintain a controlled environment, allowing our guides to focus closely on the safety of each guest while facilitating intimate encounters with nature. This careful management of group sizes and expert guidance ensures that you can safely immerse yourself in the awe-inspiring moments of observing wildlife in their natural habitats, all while under the vigilant supervision of our seasoned professionals.

Best Price Guarantee

We sell at the exact same rates as if you booked directly with the lodges and operators we advertise. The reason we are able to do this is because our suppliers pay us a commission to book when we manage you bookings with them. We have a network of over 500+ operators that we deal with throughout Africa. There is a good reason operators need businesses like ours - travel in Africa presents unique challenges when it comes to infrastructure and terrain. It's not the same as a hotel in a city which can check people in 24h per day. Lodges are located in wild, natural habitats and strict protocols are in place regarding opening and closing times of their game reserves, for example.

Aside from marketing, our value in the ecosystem comes from our knowledgeable consultants, who not only help compile the best itinerary but make sure all required details are collected and communicated between all parties to ensure the smoothest possible safari.

That being said - if you are able to find the price lower somewhere else, we'll match it.

Comprehensive Travel Insurance

We have teamed up with SATIB to offer extremely competitive travel insurance.

The coverage is extensive and includes losses due to things like cancellation, theft, medical situations and rental vehicle excess.

This means your booking becomes 100% refundable, provided you can't travel for reasons outside of your control.

For more details click here.

100% Refundable Booking

As touched on above, if you have our recommended travel insurance in place your booking becomes completely refundable - up to R85k per person in the base package.  This applies to any situation where you cannot travel for reasons outside of your control.

We are delighted to be able to offer this to you, our customers. The last thing we want is for you to be in a situation where you can't travel and are worrying about what will happen with funds paid.

Well-being and overall happy experience are something we strive to deliver, from the moment you place an enquiry, to the moment you return from your trip.

Financial Protection

Trusting your funds with third parties has obvious risks, a fact that became glaringly apparent during COVID. It's important for us to emphasise that your funds are safe with SAFARI.COM. If you want additional peace of mind from a third party, the travel insurance mentioned above is an obvious choice.

Companies often point to numerous associations and/or tourism boards as an indication of your money being safe with them.

The reality is that coverage can be limited and, in the best case, involves a protracted legal process.

Our quest to be THE safari authority means we care deeply about our reputation means it is in our interest to protect customer funds and deliver on promises under all scenarios possible. For transparency, it's useful knowing WHO you are doing business with when you deal with a company.

Our Shareholders

SAFARI.COM was founded by Ric Meulemans and Oliver Bryant in 2006.

In 2015, Caxton CTP (a publicly traded company on the JSE) purchased 50% of the business.  Today, Ric, Oliver and Caxton CTP are the sole shareholders of the business.

At the time of this writing, Caxton has R2.8billion in cash on its balance sheet.

When it comes to evaluating risk, one always needs to consider the shareholders in the counterparty.  We care deeply about our standing and reputation, and the above should show we are well funded and able to survive any scenario that comes our way.

A Story About COVID

Many businesses globally were under tremendous pressure during COVID.  Travel businesses were at the extreme end of this spectrum.  We're very proud of the fact that no customers lost funds with us, and we worked closely with operators and customers to introduce flexible cancellation terms. We were able to do this because we have well-funded shareholders.


SATSA Certified

The Southern Africa Tourism Services Association is a member driven credibility organisation. There are a number of checks a company must pass to be admitted. These include company verification, financial compliance, insurance compliance and legal compliance. We have been a member of SATSA since 2008, and our good standing is publicly available on their website. There is a screengrab of our membership below, but feel free to verify us yourself in the member directory on the SATSA website.

ATTA Certified

The African Travel & Tourism Association (ATTA®) is a member-driven trade association that promotes tourism to Africa from all corners of the world.  The membership requirements include an invite from existing members, being in business a certain amount of time and belonging to your countries recognised trade organisation. You are more than welcome to verify our membership in the member directory on the ATTA website.

Fanatical About Service

24/7 safari assistance. We are an omni-channel company and our consultants align themselves with the hours of our guests.  Our preferred method of communication is WhatsApp - which should indicate the level of service we aspire to. That means while most people in Africa are sleeping, we're awake and ready to help our foreign visitors in different timezones.

From the moment you start planning your trip, to the moment you return from your safari, your happiness is our top priority.

We Handle Everything

Accommodation, activities, flights, transfers, you name it. When you use, we're able to sort out every aspect of your trip.  Think of it like having your own personal travel assistant.

Traveller Reviews

With thousands of happy customers it's no surprise we have stellar independent reviews on many platforms including TripAdvisor, TrustPilot and Safaribookings. With our website we've chosen to integrate with TrustPilot so you can see why others decided to use!

Let Us Create Your Perfect Safari

Life is all about memories and our goal is to make sure your dream safari is perfect in every way.‍Let us do all the heavy lifting and make sure your trip is perfect from start to finish. We'll tailor packages or recommend accommodation to suit the atmosphere. Then you can relax, sit back and enjoy the moments with those you love most.‍

out of 5 based on
May 26, 2024
Great great service!
It’s my 1st time going to Africa and I didn’t even know where to start. Thanks to (Jayson and Catherin), I simply have not had to worry about anything. Their service and help has gone beyond any travel agent I’ve ever experienced. Any doubt I have, they were responsive, quick and efficient. And always so so nice.
joao roseta
May 26, 2024
Dorothy was absolutely amazing my dates…
Dorothy was absolutely amazing my dates on my Safari change a couple of times and she was more than accommodating making everything work for me with no stress. The resort she picked for me is absolutely amazing and I cannot wait to stay there. I’m also staying 3 nights in Cape Town and she took care of my hotel and of all my connecting flights . Was a big relief and spoke to her on the phone a couple of times. Very sweet highly recommend if you want a stress free vacation
Maria Mattaliano
May 24, 2024
Fast, Friendly, and Reliable Service
My travel advisor Mel was amazing. She was timely in her response, non judgemental about my budget, ans very helpful in figuring out potential safaris to fit my desires. She was super friendly and knowledgeable, and never once made me feel like I was out of my league.
Valerie Caswell
May 23, 2024
My experience was excellent as Pascal…
My experience was excellent as Pascal responded to all my questions in a timely manner and provided all the details I required to make a decision.
Stephen Turner
May 23, 2024
Shann was excellent
Shann was extremely responsive and worked around the clock to help us with our trip. She was extremely flexible throughout our trip when we needed to make changes. Overall, it was excellent service.
May 23, 2024
Shann is a Star!
Dealing with Shann was an absolute pleasure. Responses were quick, & options were tailored to our needs correctly.
Sean Geiser
May 23, 2024
Thanks Heleen
Thanks Heleen, great service!
Viv du Plessis
May 23, 2024
Great service from Jayson at
Jayson and his team have worked hard to help us put together a safari package that would hit all the points on our wish list. After weeks of work, when we came with some changes to the itinerary, he worked it in and added time in a location we hadn't considered, but we think is worth the time. They provided lot's of useful information and respond quickly to our frequent questions. Though we will not be taking our trip for a few weeks yet, we are excited and looking forward to having a once in a lifetime experience!
Bob McCook
May 22, 2024
Thanks to Dolan for making this last minute booking such a success. We stayed in Kapama River Lodge recently
Food, staff members from the restaurant to the tour guides. Lastly, seeing 4 out of 5 of The Big 5
VIP service
Your own personal travel assistant
18 years in business
Attention to every detail
Relationships with 500+ operators through Africa
Consultants available 24/7
58,000+ customers and counting
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