About Us

What became Safari.com was born in 2006 when two founders created an online travel website, and has since grown to send over 55,000 people on safari throughout Africa. Every day, our safari experts assist travellers from all over the world with planning their dream safari trip.  Read on to see more about our journey.

Why travel with us?

Fast facts


Travellers sent on safari


Relationships with operators throughout Africa

17 years

In business


Lodge and safari reviews


Oliver Bryant

Co-founder &  CEO
Ric Meulemans

Co-founder & board member

The Safari.com story


Launched under www.krugerpark-direct.com


Became biggest reseller for South African National Parks


Acquired KrugerPark.com domain. Focus of business expanded to luxury safaris in Kruger National Park and surrounds


Re-incorporated under AfriTrip (PTY) LTD and re-launched to AfriTrip.com with a shift in focus to luxury safaris throughout Africa


Acquired SAFARI.COM domain as a strategic brand in our focus to become the safari authority


Sold 50% of business and welcomed CTP Caxton, a JSE listed print company, as a strategic shareholder
out of 5 based on
Nov 27, 2023
They are the best
your team is just the best. very very helpful even when I changed my plans several times. Congrats
ioma carvalho
Nov 24, 2023
Friendly, helpful, great experience.
Sara was very friendly and helpful. She gave a lot of information and tried to fulfill our needs as much as possible. There was a good and also fast communication. I will definitely book with Safari.com again!
Nov 21, 2023
Great support
Great support. Very efficient.
Nov 18, 2023
We booked one of the most beautiful…
We booked one of the most beautiful trips we've ever had through Safari.com. The service was excellent and uncomplicated. They catered to special requests, booked additional flights, and the accommodation (Simbavati River Lodge) was simply unbelievably beautiful. Our expectations were far exceeded, and we can only recommend Safari.com. We will definitely book our next vacation through Safari.com and recommend it to our friends. Many thanks, Nelia & Catherine!
Nov 14, 2023
They work hard for you
Anja has really gone above for me. I changed my mind a couple of times but she has willingly worked her magic to get me my bucket list trip in September 2024. Cannot wait!!
Nov 13, 2023
Great Service
Great service and response time. Candis answered all my queries immediately and satisfactorily. She tailored our trip to our requirements really well. I would highly recommend her for your trips to South Africa.
Hilary Gough
Nov 9, 2023
Very personal treatment and always…
Very personal treatment and always available to answer all of our questions.
Nov 8, 2023
Great Experience
Keagan and his team were great at getting our reservation booked at Shalati. Timely and professional communication made this a great experience. Thanks
Nov 7, 2023
Sara was “Fantastic” a true…
Sara was “Fantastic” a true professional, found a solution so we could experience a wonderful Safari, with great hotels, the Revos train and flights. Great!
John, USA.
The safari authority
Your own personal travel assistant
17 years in business
We know Africa best
Relationships with 500+ operators through Africa
Consultants available 24/7
55,000+ customers and counting
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