About Us

What became Safari.com was born in 2006 when two founders created an online travel website, and has since grown to send over 55,000 people on safari throughout Africa. Every day, our safari experts assist travellers from all over the world with planning their dream safari trip.  Read on to see more about our journey.

Why travel with us?

Fast facts


Travellers sent on safari


Relationships with operators throughout Africa

17 years

In business


Lodge and safari reviews


Oliver Bryant

Co-founder &  CEO
Ric Meulemans

Co-founder & board member

The Safari.com story


Launched under www.krugerpark-direct.com


Became biggest reseller for South African National Parks


Acquired KrugerPark.com domain. Focus of business expanded to luxury safaris in Kruger National Park and surrounds


Re-incorporated under AfriTrip (PTY) LTD and re-launched to AfriTrip.com with a shift in focus to luxury safaris throughout Africa


Acquired SAFARI.COM domain as a strategic brand in our focus to become the safari authority


Sold 50% of business and welcomed CTP Caxton, a JSE listed print company, as a strategic shareholder
out of 5 based on
Apr 21, 2024
Fantastic travel agent for African safari family trip!
Wow! Shann was and is fantastic! She figured out a way to make our entire trip work. We are going on a 2 week trip to South Africa and Botswana. She really helped tie it all together as a wonderful, cohesive trip. She is super nice and super smart and very knowledgeable. She is also flexible and thoughtful, etc., etc. When the chips were down (and we literally were considering pulling the plug on the whole trip), she found a way to make the entire itinerary work and got us excited about our wonderful adventure! Highly recommend!
Apr 20, 2024
safari booking
We were looking for a Safari. Anja from Safari.com supported us to book accommodation and flights, she was very polite, super fast and very supportive. We can recommend her and Safari.com, it was great to book there.
Apr 20, 2024
The customer service was top-notch!
I was really impressed with the level of service I received from Heleen Coetzee. I had a great experience with the customer service team at this company. They were very responsive and helpful, and they were able to resolve my issue quickly. I would definitely recommend this company to others.
Apr 20, 2024
Excellent news information and service…
Excellent news information and service from Sara. She made it a smooth experience booking a safari.
Apr 17, 2024
Great experience!
Leigh-Ann was very helpful, responsive and knowledgeable about our safari options. Handled our safari booking, transfers and even hotel in Cape Town for us! We’re excited for our trip - Thank you :)
Apr 16, 2024
Sara is really friendly and helpful. She has planned everything according to our wishes and made all our wishes feasible.
Monique Schickling
Apr 12, 2024
Anja is very attentive and patient.
Anja is very attentive and patient.
Apr 11, 2024
Shann is a great professional
Shann immediately demonstrated pleasant professionalism, competence, experience and patience. She advised and accompanied me in organizing the trip. She listened to all my needs and the suggestions were very fruitful for me. he was very kind and always available even during the holidays. thank you Shann
Apr 11, 2024
It was easy
It was easy, it all worked as planned, our expectations were exceeded. Anja was easy to communicate with through Whatsapp and always responded promptly to any questions.
Tim Ainslie
VIP service
Your own personal travel assistant
17 years in business
Attention to every detail
Relationships with 500+ operators through Africa
Consultants available 24/7
55,000+ customers and counting
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