About Us

What started as an online travel website in 2006 by two visionary founders has blossomed into Safari.com, a premier safari provider that has safely guided over 58,000 travelers across Africa. Our guests, predominantly from Europe and the Americas, have consistently placed their trust in us, thanks to our unwavering commitment to safety and peace of mind. Every day, our safari experts work diligently to assist travelers from around the globe in planning their dream safaris. Continue reading to discover more about our journey and how we can make your safari experience unforgettable.

Why travel with us?

Fast facts

58,000+

Travellers sent on safari

500+

Relationships with operators throughout Africa

18 years

In business

9,850+

Lodge and safari reviews

Founders

Oliver Bryant

Co-founder &  CEO
Ric Meulemans

Co-founder & board member

The Safari.com story

2006

Launched under www.krugerpark-direct.com

2007

Became biggest reseller for South African National Parks

2011

Acquired KrugerPark.com domain. Focus of business expanded to luxury safaris in Kruger National Park and surrounds

2015

Re-incorporated under AfriTrip (PTY) LTD and re-launched to AfriTrip.com with a shift in focus to luxury safaris throughout Africa

2017

Acquired SAFARI.COM domain as a strategic brand in our focus to become the safari authority

2018

Welcomed CTP Caxton, a JSE listed print company, as a strategic shareholder

2024

Voted as Africa's Leading Safari Company 2024 in the World Travel Awards

Customer Testimonials

4.9
out of 5 based on
Oct 21, 2024
Excellent, fast, helpful service
The service from Leigh-Ann has been exceptional. No matter the difference in time zone, her responses and suggestions are always fast and helpful. When we’ve asked for changes to the itinerary, there has never been a problem. Highly recommended.
Andrew
,
AU
Oct 18, 2024
Cannot recommend enough
Cannot recommend enough! Contacted at 6pm night before and Dorothy was helpful friendly and managed to book a safari trip with transport for 6 people! She was contactable on the day too and very very helpful!
Charlotte
,
GB
Oct 17, 2024
Aquilia Safari trip
Re: Safari from Cape Town to Aquilia. Fadiel was very helpful and organised our trip for us. We were picked up by Joe, who was our driver for the day. Joe is born and raised in Cape Town. He was prompt and was very friendly and informative. There was a good choice of food at Aquilia and had choices for my husband too who is Coeliac.
Manning Manning
,
ZA
Oct 17, 2024
Sweet Kim Abrahams was extremely…
Sweet Kim Abrahams was extremely patient with the two of us oldsters. We had computer problems, took a very long time to decide and confirm our intentions and challenged every detail. Thank you Kim
Diane Wasney
,
CA
Oct 17, 2024
Anja has been extremely helpful and…
Anja has been extremely helpful and communicative through the process of booking our trip. Everything has been communicated clearly and quickly with lots of flexibility. I would definitely recommend. Thank you for your help!
AG
,
GB
Oct 17, 2024
Mel is friendly and patient
I would usually book my trips myself. Lucky for me I sent off an enquiry to Safari.com and received Mel's wonderful help. Mel responded quickly and made me feel comfortable with Safari.com. organising my trip. Later on, when I realised my dates didn't work with the rest of my trip, Mel gave me my options and costings and rebooked for me. Mel was very patient and friendly. I wouldn't hesitate to use Mel again.
Kylie
,
au
Oct 16, 2024
Outstanding service
Response was very quick and helpful. Answered all questions. Laid out a trip that went beyond what I expected
Stan
,
us
Oct 16, 2024
Very responsive and accurate
Very responsive and accurate
Jean
,
fr
Oct 15, 2024
Planning Our Family African Safari Experience
Planning our first trip to Africa was a really big deal for us. After careful review of numerous safari planners, we selected safari.com and worked with Nicole Van der Merwe. There's a lot of parts in putting together such a vacation including ground transfers, hotels, activities, and flights. At each step we had numerous questions and Nicole patiently worked through these with professionalism and care to her customers. I would recommend Nicole and safari.com for anyone planning a trip to South Africa.
KP
,
ca
VIP service
Your own personal travel assistant
18 years in business
Attention to every detail
Relationships with 500+ operators through Africa
Consultants available 24/7
58,000+ customers and counting
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