Affiliate programme
Earn from Africa's most trusted safari brand.
- Market luxury safaris to your audience. We do the work, you earn passive income.
- Built for content creators, bloggers and publishers.
- Post Studio that generates wildlife creative using our entire image library.
- Earn 15% to 22.5% of the gross profit on every referred booking.
- Paid into the bank account of your choice once guests have completed their travel.
- Send traffic to any brand, lodge, package or destination page on safari.com, whichever fits your audience best.
Post Studio
ComposeSubject
Style
Format
Real images generated from the Post Studio. Takes less than a minute to do.
Trade partners
Travel agent or advisor? There's a dedicated Travel Advisor programme for you.
No sign-up, no links to share. Enquire for your client from your own email address, we verify you as trade, and every booking is commissioned to you. Your clients remain yours.
Built for
Share a link. We do the rest.
If you run a YouTube channel, a travel blog, an Instagram account or a Substack focused on Africa, you probably already mention safaris. Drop your unique safari.com link into the content where it makes sense and you are done. New enquiries that come through your link are credited to you: new to our database, initial booking, with the full qualification rules in the agreement. We handle the itinerary, the lodges, the flights, the support calls at 2am, the payment. You earn 15% to 22.5% of the gross profit once the guest has completed their travel.
- •Embed your link in blog posts, YouTube descriptions, Instagram bios or Substack issues.
- •Use any safari.com URL: a destination, a lodge, a specific safari, the homepage.
- •No quotas, no minimum traffic, no exclusivity.
Why partner with us
A brand your audience will trust.
A few of the reasons publishers and travel creators send their luxury-Africa traffic our way.
Africa's leading luxury safari brand
Voted Africa's Leading Safari Company at the World Travel Awards in 2024 and 2025. Twenty years of trade-press credibility your audience can recognise.
High-value bookings
Average booking value of $20,000, with an average referral fee in the region of $600 per closed booking. The unit economics work for serious publishers.
Tiered commission on gross profit
Three tiers based on the gross profit your referrals generate: 15% (Silver), 17.5% (Gold), and 22.5% (Platinum). The more you send our way, the better your rate. Reviewed periodically as your performance grows.
Live affiliate dashboard
Each affiliate gets a private, real-time dashboard at safari.com/affiliates/<your code>. Track every click, lead, open booking, travelled booking and the commission due, in your bookings’ own currencies. No login, no spreadsheet, no waiting for a monthly report.
Deep-link with channel-fit creative
Send traffic to any URL on our site with customised creative targeted to your channel. Inside every dashboard, a one-click post studio: pick any lodge, destination or safari package from our entire catalogue, pick an image from our gallery, and we generate a ready-to-post branded creative, image with overlay headline plus a longer caption, sized for Instagram feed, Instagram story, Facebook or Pinterest. Or write your own overlay text and we'll match the caption. Vision-grounded so the words match what's actually in the photo.
60,500+ travellers, since 2006
We have already sent more than 60,500 guests on safari, so the funnel is well-trodden. Concierge, sales and finance teams that know how to convert and look after a luxury guest.
Always-on safari specialists
Specialists are reachable nearly around the clock and respond in as little as 15 minutes during working hours. Your leads do not sit cold over a weekend; they are picked up, qualified and worked.
4.9 / 5 on Trustpilot
Over 95% of our reviews are five-star. Send your audience somewhere their feedback will be in line with the recommendation.
Commission
Three tiers. Performance moves you up.
Commission is a percentage of gross profit. Every affiliate starts as a Silver affiliate at 15%. Once the gross profit generated through your link reaches $15,000 you move up to Gold (17.5%), and at $30,000+ to Platinum (22.5%). Your live dashboard shows the path; we review periodically and tell you the moment a promotion lands.
Gross profit is the full sales amount paid by the client minus the costs of flights, accommodation, transfers and other itinerary expenses. Your affiliate fee is paid into your nominated account after the guest has completed their travel.
Silver affiliate
15%
of gross profit
$0 – $14,999 gross profit
Gold affiliate
17.5%
of gross profit
$15,000 – $29,999
Platinum affiliate
22.5%
of gross profit
$30,000+
Live dashboard
Every click, lead and booking. Live.
Each affiliate gets a private dashboard URL on safari.com. No login, no password; the URL itself is the credential. Bookmark it and check in whenever you want.
- •Every visit your link generates, with country and landing page.
- •Inbound leads with the product they enquired about.
- •Open bookings working their way through our pipeline.
- •Closed bookings, travelled or lost.
- •Commission due in each booking's own currency, with a USD guide figure.
- •Your current commission tier and the rungs above.
AB12 17.5% Commission tier 15% / 17.5% Your level / 22.5%
Demo affiliate
Visits
1,284
412 last 30d
Leads
37
Enquiries
Bookings
12
8 open · 4 closed
Commission
R 42,820
R 18,400 paid
R 24,420 due
Leads
37
Open bookings
8
Closed bookings
4
Illustrative; your data lives here.
Post Studio
A built-in studio that turns any lodge into a ready-to-post creative.
Search any of our 600+ lodges, destinations, brands or safari packages. Pick a photo from our entire gallery. Pick a tone and a format. Three branded creatives come back: a branded image with overlay text, plus a longer caption, sized for Instagram, Facebook, or Pinterest. The AI looks at the actual photo so the words match what's in it.
Sabi Sand · Big 5
The Coalition Settles In For The Night
Okavango Delta
Where The Delta Opens Up
Serengeti · Great Migration
A River Crossing You'll Never Forget
Examples shown. In the studio you swap the photo, tone, headline and format, then download.
How it works
One email. That’s it.
No portal, no login, no forms to fill in. Send a short email, we reply with your dashboard URL, you start sharing links. Most affiliates are live within one working day.
- 01
Send a short email
Email affiliates@safari.com with a link to your platform and a few sentences on how you plan to drive traffic. That is the whole application.
- 02
We reply with your dashboard
You receive your affiliate code (for example, AB12) and a private dashboard URL. Bookmark it; no login, no password, no portal.
- 03
Share your link
Append your code to any safari.com link, for example
https://www.safari.com/destinations/sabi-sand-game-reserve?a=AB12. Drop it wherever your audience already is. Every click, lead and booking lands in your dashboard automatically.
Get started
Tell us about your audience.
Send a short note to affiliates@safari.com with a link to your platform and a few sentences on how you plan to drive traffic. We come back to most applicants within one working day.