Affiliate programme
Earn from Africa's most trusted safari brand.
- Market luxury safaris to your audience. We do the work, you earn passive income.
- Built for travel advisors and influencers / content creators.
- Post Studio that generates wildlife creative using our entire image library.
- High commission on referred guests, from 15% up to 22.5%.
- Paid into the bank account of your choice once clients have travelled.
- Send traffic to any brand, lodge, package or destination page on safari.com, whichever fits your audience best.
Post Studio
ComposeSubject
Style
Format
Real images generated from the Post Studio. Takes less than a minute to do.
Built for
Two types of affiliate partners, one programme.
The programme works for two quite different kinds of affiliate partner. Same commission tiers, same dashboard, different way of working in practice.
Influencers, bloggers, creators
Share a link. We do the rest.
If you run a YouTube channel, a travel blog, an Instagram account or a Substack focused on Africa, you probably already mention safaris. Drop your unique safari.com link into the content where it makes sense and you are done.
Anyone who clicks your link, then enquires and books with us, is credited to you. We handle the itinerary, the lodges, the flights, the support calls at 2am, the payment. You earn 15-22.5% of gross commission once the guest has travelled.
- •Embed your link in blog posts, YouTube descriptions, Instagram bios or Substack issues.
- •Use any safari.com URL: a destination, a lodge, a specific safari, the homepage.
- •No quotas, no minimum traffic, no exclusivity.
Travel advisors & agencies
Outsource the Africa leg, keep the client.
If you sell travel all over the world, Africa might be one destination among many and you would rather hand the planning to a specialist than learn camp inventory and migration timing from scratch. That is what we are here for.
Two ways of working, both keep you in the loop:
- • Place an enquiry on the client's behalf. Click your own affiliate link, then fill in the enquiry form using your own name, email and phone, with the client's brief in the message box. Our safari specialists liaise directly with you, never with the client, so you stay the sole point of contact.
- • Send the client directly to us. Share your unique link with them. They enquire, we quote, you earn the commission on what books. Useful when the client wants to talk to the specialist themselves.
Either way, you keep the client relationship and the rest of their trip (flights to Cape Town, the hotel in Paris afterwards, whatever else they have asked you to arrange). We do the safari heavy lifting and pay you 15-22.5% of gross commission.
Why partner with us
A brand your audience will trust.
A few of the reasons publishers, agencies and travel creators send their luxury-Africa traffic our way.
Africa's leading luxury safari brand
Voted Africa's Leading Safari Company at the World Travel Awards in 2024 and 2025. Eighteen years of trade-press credibility your audience can recognise.
High-value bookings
Average booking value of $20,000, with an average referral fee in the region of $600 per closed booking. The unit economics work for serious publishers.
Tiered commission
Three tiers based on the gross commission you generate: 15% (Silver), 17.5% (Gold), and 22.5% (Platinum). The more you send our way, the better your rate. Reviewed periodically as your performance grows.
Live affiliate dashboard
Each affiliate gets a private, real-time dashboard at safari.com/affiliates/<your code>. Track every click, lead, open booking, travelled booking and the commission earned, in your bookings own currencies. No login, no spreadsheet, no waiting for a monthly report.
Deep-link with channel-fit creative
Send traffic to any URL on our site with customised creative targeted to your channel. Inside every dashboard, a one-click post studio: pick any lodge, destination or safari package from our entire catalogue, pick an image from our gallery, and we generate a ready-to-post branded creative, image with overlay headline plus a longer caption, sized for Instagram feed, Instagram story, Facebook or Pinterest. Or write your own overlay text and we'll match the caption. Vision-grounded so the words match what's actually in the photo.
58,000+ travellers, since 2006
We have already sent more than 58,000 guests on safari, so the funnel is well-trodden. Concierge, sales and finance teams that know how to convert and look after a luxury guest.
Always-on safari specialists
Specialists are reachable nearly around the clock and respond in as little as 15 minutes during working hours. Your leads do not sit cold over a weekend; they are picked up, qualified and worked.
4.9 / 5 on Trustpilot
Over 95% of our reviews are five-star. Send your audience somewhere their feedback will be in line with the recommendation.
Commission
Three tiers. Performance moves you up.
Every affiliate starts as a Silver affiliate at 15% of gross commission. Once the gross commission generated through your link passes $15,000 you move up to Gold (17.5%), and at $30,000+ to Platinum (22.5%). Your live dashboard shows the path; we review periodically and tell you the moment a promotion lands.
Gross commission is the full sales amount paid by the client minus the costs of flights, accommodation, transfers and other itinerary expenses. Your affiliate fee is paid into your nominated account after the guest has travelled.
Silver affiliate
15%
$0 – $15,000 gross commission
Gold affiliate
17.5%
$15,000 – $30,000
Platinum affiliate
22.5%
$30,000+
Live dashboard
Every click, lead and booking. Live.
Each affiliate gets a private dashboard URL on safari.com. No login, no password; the URL itself is the credential. Bookmark it and check in whenever you want.
- •Every visit your link generates, with country and landing page.
- •Inbound leads with the product they enquired about.
- •Open bookings working their way through our pipeline.
- •Closed bookings, travelled or lost.
- •Commission earned, paid out, and still due, in each booking's own currency.
- •Your current commission tier and the rungs above.
AB12 17.5% Commission tier 15% / 17.5% Your level / 22.5%
Demo affiliate
Visits
1,284
412 last 30d
Leads
37
Enquiries
Bookings
12
8 open · 3 travelled
Earnings
R 42,820
R 18,400 paid
R 24,420 due
Leads
37
Open bookings
8
Closed bookings
4
Illustrative; your data lives here.
Post Studio
A built-in studio that turns any lodge into a ready-to-post creative.
Search any of our 500+ lodges, destinations, brands or safari packages. Pick a photo from our entire gallery. Pick a tone and a format. Three branded creatives come back: a branded image with overlay text, plus a longer caption, sized for Instagram, Facebook, or Pinterest. The AI looks at the actual photo so the words match what's in it.
Sabi Sand · Big 5
The Coalition Settles In For The Night
Okavango Delta
Where The Delta Opens Up
Serengeti · Great Migration
A River Crossing You'll Never Forget
Examples shown. In the studio you swap the photo, tone, headline, format — and download.
How it works
One email. That’s it.
No portal, no login, no forms to fill in. Send a short email, we reply with your dashboard URL, you start sharing links. Most affiliates are live the same day.
- 01
Send a one-line email
Email affiliates@safari.com and ask to be added to the affiliate programme. That is genuinely all we need to get you started.
- 02
We reply with your dashboard
You receive your affiliate code (for example, AB12) and a private dashboard URL. Bookmark it; no login, no password, no portal.
- 03
Share, or enquire on a guest’s behalf
Append your code to any safari.com link, for example
https://www.safari.com/destinations/sabi-sand-game-reserve?a=AB12. Share it, or click it yourself and place an enquiry for a guest. Every click, lead and booking lands in your dashboard automatically.
Get started
Tell us about your audience.
Send a short note to affiliates@safari.com with a link to your platform and a few sentences on how you plan to drive traffic. We come back to most applicants inside two working days.