Safari.com has been named Africa’s Leading Safari Company at the World Travel Awards 2026, marking our third consecutive win. Following the same recognition in 2024 and 2025, this year’s award adds another chapter to a business that began with a small Kruger booking website twenty years ago. World Travel Awards confirms all three wins.
We are proud of this recognition, and grateful to everyone who has travelled with us, recommended us or taken the time to vote. Choosing someone to arrange a safari is a considerable act of trust. When a trip has been years in the imagining, the details matter long before you arrive.
For us, the pleasure of a well-planned safari begins with having someone who understands what you want from it. Perhaps this is your first visit to Africa, an anniversary you have set aside two weeks to celebrate, or a chance to bring the family together somewhere you have always wanted them to see. Each deserves its own conversation.
Our business has grown from its beginnings in 2006 to work with more than 500 operators across Africa. That breadth gives our safari specialists room to be selective, drawing up a considered shortlist around your interests, preferred pace and budget. You can read more about how Safari.com began.
A beautiful suite belongs in that conversation, alongside the guiding, the setting and how you spend your days. There should be time to enjoy the lodge you have chosen: a leisurely lunch after the morning drive, an afternoon on the veranda, dinner without another early departure to pack for. Comfort matters most when you have the time to appreciate it.
The planning behind those days is equally important. Our specialists coordinate internal flights, transfers, accommodation and activities, with a named contact and support available throughout your travels. Recommendations draw on routes our team has travelled and places they have stayed, helping you understand how the individual choices fit together. Discover how we look after your safari.
Three consecutive awards give us a particular reason to celebrate the people involved: our safari specialists and support team, and the guides, trackers, lodge teams and transfer partners who welcome our guests across Africa. Their care is felt in practical ways, from a thoughtful recommendation during planning to a warm welcome after a long flight.
To our guests, thank you for entrusting us with your time in Africa. We are delighted to share this milestone with you.
If a safari is taking shape in your imagination, tell us what you hope to see, who you would like beside you and how much time you have. Speak to a Safari.com safari specialist, and we will begin putting the details together.
Written by Safari.com Editorial
