Safari.com eludes Black Friday with #EscapeBlackFriday campaign

November 27 marks Black Friday, an annual event that sees businesses giving massive discounts to customers. This day is usually chaotic, with many retail stores being jam-packed with customers who are ready to get their hands on the best deals. The coronavirus pandemic has obviously changed how Black Friday will take place this year — having a huge crowd of people in one unventilated space isn’t ideal and goes against COVID-19 protocols. Many businesses are adapting to the current times and are participating in Black Friday differently this year, with Safari.com being a clear example. Safari.com has launched its #EscapeBlackFriday campaign, encouraging people to ditch the orthodox way of celebrating Black Friday and head outdoors instead.

The #EscapeBlackFriday campaign by Safari.com features an exciting selection of limited-time deals to amazing getaway destinations. These destinations will also be featured in an informative and interesting content series leading up to Black Friday. Safari.com CEO, Nicholas Wright, shared insight on the brand’s perspective and plans for Black Friday in the following letter:Letter from CEO Nicholas WrightThis year, the Safari.com team has decided to #EscapeBlackFriday.We’re doing this because we wholeheartedly believe that we should absorb the lessons that 2020 has delivered to us regarding the makeup of our lives.This year’s challenges have forced us to pause — to take the time to reflect on things such as how we spend our time and our money. We have also been forced to take stock of what pursuits we are giving our hearts, our headspace and our lives to. It has indeed taught us many lessons that we hope to carry into our future as individuals and as a team.We’ve arrived at the beginning of November — a time we would usually spend plotting and planning our upcoming shopping sprees that we usually get sucked into (or fall prey to) around Black Friday. However, taking into account the lessons 2020 has taught us, it’s time to choose differently.So, rather than exploring online stores or shopping centres with the crowds this year, we’re heading outdoors and we’d like to encourage you to do the same.In order to “put our money where our mouth is”, we’re helping South Africans achieve this goal by giving cold, hard cash to cover fuel or flight expenses throughout November. No questions asked! Just book a lodge with Safari.com and you qualify for up to R1,500.00 back in cash.We’re also working extremely hard on sourcing the absolute best safari opportunities in South Africa for our customers so that you can spend your money mindfully and meaningfully this year.We’re also working extremely hard on sourcing the absolute best safari opportunities in South Africa for our customers so that you can spend your money mindfully and meaningfully this year.Join us and #EscapeBlackFriday. Visit https://www.safari.com/black-friday-safari-deals/ to view Safaricom’s limited #EscapeBlackFriday deals